Arctic Cat: Stand-up Pouch Stands Out
Arctic Cat, a well-known manufacturer of snowmobiles, and Lube-Tech, a leading OEM lubricant formulator, desired a durable package for a new synthetic oil blend that would provide visibility and convenience for consumers, reinforce the high-performance, environmentally-conscious characteristics of the brand, and provide high-barrier properties to protect the integrity of the product.
Glenroy collaborated with Lube-Tech in developing this pouch—the first stand-up oil pouch in the U.S. power sports industry. Engineered for Arctic Cat’s innovative new C-TEC2 Synthetic engine oil, the stand-up pouch is designed for easy pouring, convenient storage, waste reduction, and superior shelf impact.
The flexible pouch also provides several environmental benefits. As compared to a rigid oil bottle, the flexible pouch:
- Requires less energy and generates less CO2 emissions during production.
- Results in a higher product-to-package ratio.
- Requires fewer trucks for transportation, reducing fossil fuel consumption and CO2 emission.
- Produces significantly less landfill waste through source reduction.
According to Tom Schaefer, Lubricant Supervisor at Arctic Cat, “We are proud to be at the forefront of the power sports industry with this new packaging. It will make the use of the product easier, while reducing waste. Plus, it gave us significantly more printable surface area to tell the C-TEC2 story and display the eye-catching graphics.”