Premade STANDCAP Pouches

Famously coined as the “better ketchup bottle” by The Washington Post, the
award-winning, eco-friendly premade STANDCAP Pouch is an easy-to-use, lightweight flexible package providing mess-free dispensing, up to 99% product evacuation, and instant shelf impact.

This inverted, sustainable pouch uses less plastic, reduces fossil fuel consumption, greenhouse gas emissions, water usage, and landfill waste compared to rigid plastic & glass bottles.

Interested in a post-consumer recycled (PCR) version?

Download the Life Cycle Assessment (LCA) of STANDCAP vs. Rigid Plastics

Eco Impact of Inverted Pouches vs. Rigid Plastics

According to a recent LCA study by PTIS, choosing premade STANDCAP Pouches instead of rigid plastic bottles (including rigid inverted plastic squeeze bottles)
results in up to:

  • 63% less plastic (by weight).
  • 61% less fossil fuel consumption.
  • 62% less greenhouse gas emissions.
  • 76% less water usage.
  • 52% less landfill waste (even when factoring in plastic recycling rates).

See the full results of the premade STANDCAP Pouch vs. rigid plastics and glass for mayonnaise, mustard, honey, ketchup, chocolate syrup, salad dressing, salsa, hummus, shampoo, and hand lotion.

A leading brand’s market share went from 44% to 55% after adding the STANDCAP Pouch as a line extension.

Grow Market Share with STANDCAP

A leading brand is commanding a 23.6% higher price per oz. in the STANDCAP Pouch vs. a rigid package — while increasing overall sales by 69.7%. The inverted pouch format is also responsible for the company’s 11% increase in market share.

A leading brand’s market share went from 44% to 55% after adding the STANDCAP Pouch as a line extension.


Provide consumers with a new level of convenience and grow market share with the innovative premade STANDCAP Pouch from Glenroy.

  • Clean, Controlled Dispensing: Evenly distribute product with no mess and clean product cutoff.
  • Lifestyle Trends: The premade STANDCAP Pouch is lightweight, portable, and ideal for on-the-go consumers and ecommerce.
  • Ultimate Ease: Easy to open, use, reclose, and store. Also requires less squeeze force and provides more controlled dispensing than squeezable rigid packaging.
  • Transportation & Storage Savings: Unfilled rigid packaging can take up 26 times the space of unfilled pouches designed for the same product. Why ship/store air?
    • Lose the Utensil: No spoon/knife required (and no cross-contamination of product from utensils.)
    • Product Evacuation: Consumers can easily access up to 99% of the product without the frustration of wasted product.
    • Keep it Fresh: Aptar’s SimpliSqueeze® valve maintains product freshness between uses.
    • Top of Mind: Fits in fridge door so it won’t be pushed to the back of the refrigerator and forgotten.

    Innovative Closure

    The premade STANDCAP Pouch’s innovative closure was developed by Aptar, a leader in dispensing solutions. This patented dispensing solution provides the pouch with stability and features an easy to open flip-lid closure, built-in tamper evidence, and proprietary SimpliSqueeze® valve technology for superior dispensing performance.

    SimpliSqueeze® Valve Technology:

    • Provides controlled drip-free dispensing with clean product cutoff
    • Improves oxygen barrier & maintains product freshness between uses
    • SimpliSqueeze® valve can be fully customized for the viscosity of your product and the desired product stream

    Tamper Evidence:

    • Built-in pull ring is quick & easy to remove

    Award-winning Package

    The premade STANDCAP Pouches received two (2) Gold Awards and one (1) Silver Award at the 2020 FPA Flexible Packaging Achievement Awards Competition:

    • Gold Award — Expanding the Use of Flexible Packaging
    • Gold Award — Packaging Excellence
    • Silver Award — Sustainability

    Magnetize Millennials

    Our nation’s largest generation has an affinity for pouches, and Mintel’s 2018 Global Packaging Trends study points out innovative flexible packaging as a way to draw millennials shopping the periphery back to center aisles.

    In eye-tracking studies within a retail environment, the premade STANDCAP Pouch was noticed 40% faster & viewed 53% longer than a rigid package.

    Inverted Pouches vs.
    Plastic Bottles

    Inverted Pouches vs.
    Glass Bottles

    The premade STANDCAP Pouch is turning things upside down

    1839 Mānuka Honey in premade STANDCAP Pouch

    As third-generation beekeepers, we know that the best honey comes from happy, healthy bees. With honeybees providing one third of all the food we eat, we understand the importance of our environment and helping any way we can. With the STANDCAP Pouch, we bring to market a more environmentally-friendly package, with an easy-to-use application that provides such a beneficial product like pure, raw, honey from Chico Honey Co.
    Mike Watson – Olivarez Honey Bees, Inc.

    We wanted to understand our environmental impact from a holistic standpoint and look for ways to reduce our natural resource consumption as we launched these organic items. It’s important to make an impact where we can, and our fans expect us to do so. This package is a huge upgrade for convenience and usability, and proves you can bring meaningful innovation to consumers and do good for the planet at the same time.
    Rob Johnson – Uncle Dougie’s

    As the branded leader of honey in the U.S., it’s our role to bring innovation to the honey shelf and kitchens across the country – whether that’s in taste, purity, testing, or packaging. Our new 16-ounce pouches are unique to the market and allow our customers to enjoy our honey with every easy squeeze yet still trust that every drop is as simple and pure as it is straight from the hive.
    Nathan Sheets – Nature Nate’s Honey Co.

    Our premade STANDCAP Pouch Partners

    Horizontal Form/Fill/Seal Solutions

    VOLPAK is the leader in developing innovative pouch packaging machinery. Global premade STANDCAP Pouch applications supported by VOLPAK. Applications specific to North America sold and supported by R.A JONES.

    Dispensing Solutions

    Aptar’s customized pouch dispensing solution features an easy-to open flip-lid closure and a tamper evident pull ring. Its proprietary SimpliSqueeze® valve technology delivers a drip-free and controlled product dispense.


    Fill/Seal Technology

    Viking Masek, an industry leader in flexible packaging equipment, completes the supply chain with their fill/seal solutions for premade STANDCAP Pouches.


    Exclusive Converter of the premade STANDCAP Pouch

    Since 1965, Glenroy has been a trusted supplier of high-quality flexible packaging. Specializing in sustainable flexible packaging laminations and innovative stand up pouches, we serve leading brands in a variety of industries.